Marketing & communications executive · Portland, OR
I turn brand strategy into business growth.
Fifteen years leading brand, integrated campaigns, communications, and business development, from hands-on creative to running the function. Today I am Director of Marketing and Communications at Guardian Real Estate Services.
What I Lead
Strategy set at the top, craft kept in the room.
I run marketing as a business function: it owns a clear brand position, it feeds the pipeline, and it protects the company’s reputation. I still work comfortably in the creative, which keeps the standard high and the team honest.
Brand & positioning
Brand architecture, identity, and the story an organization tells. I led the unification of Guardian’s brand in 2022.
Business development
Marketing that supports the sales conversation: campaigns, collateral, and proposals built to win and renew work.
Integrated campaigns
Multi-channel campaigns from strategy through execution, built to reach the right audiences and generate qualified leads.
PR & reputation
Media relations, crisis management, and the communications that protect trust when it matters most.
Internal communications
Keeping people across properties and departments aligned on where the company is headed and why.
Team leadership
Building, developing, and directing marketing and communications teams, in-house and with agency partners.
Credentials & leadership
Trained in the craft. Active in the industry.
Education & certification
- Professional Certified Marketer, Digital MarketingAmerican Marketing Association
- B.A., EnglishSanta Clara University
- A.A., Graphic Design, with HonorsArt Institute of Portland
Industry leadership
- Marketing Committee ChairCREW Portland, current
- National Leadership CouncilCushman & Wakefield Future Leaders, 2015 to 2019
Experience
Fifteen years, from the drawing board to the leadership table.
Creative direction, integrated campaign strategy and communications leadership.
Guardian Real Estate Services · April 2021 to present
Director of Marketing and Communications
I lead the full marketing and communications function for a multifamily real estate company with more than 200 properties across five states.
- Brand. I lead brand strategy and positioning, including the 2022 corporate rebrand that unified the company under one identity.
- Growth. I support business development with proposals, positioning, and pursuit materials.
- Reputation. I run PR, crisis communications, and portfolio-wide reputation management.
- Campaigns. I direct integrated marketing campaigns across the portfolio, from strategy to execution.
- People. I lead and mentor the marketing team and run internal communications.
Oregon Catholic Press · August 2020 to April 2021
Digital Marketing Manager
- Content. Developed and executed seasonal content marketing strategies that improved customer engagement and drove revenue growth.
- Automation. Managed the marketing automation system, including redefining email subscription lists to improve communication and engagement.
- Social. Conducted a full social media audit and built a strategy that set standards for process, policy, and reporting.
Cushman & Wakefield · May 2012 to April 2020
Marketing Manager, National Valuation & Advisory
- Marketing and creative. Managed B2B marketing and creative direction for a national service line.
- Automation. Oversaw the marketing automation system, including email campaigns, landing pages, A/B testing, list management, lead scoring, and analytics.
- Thought leadership. Positioned appraisers as industry thought leaders through strategic content, increasing blog production by 200%.
- Content engine. Built an editorial calendar and distribution plan across blogs, whitepapers, reports, and infographics to grow a qualified owned-media audience.
Perkins & Co · July 2005 to July 2010
Marketing Manager
- Full function. Managed marketing, creative, and business development, including the strategic marketing plan, a six-figure annual budget and supervision of the marketing coordinator.
- Rebrand. Led a firm-wide rebrand with outside agencies and internal stakeholders.
- Business development. Built and led a firm-wide program that produced 77 new business opportunities and more than 100 instances of expanded services to existing clients within 10 weeks.
- Technology. Redeveloped the company website and introduced a social media plan and policy; intranet maintenance and email marketing.
Contact
Let’s talk about what you are building.
For a conversation about brand, growth, or communications, send a note and I will reply personally.