For the annual corporate symposium, the valuation service line had a table to cross-sell services to the rest of the firm. For this event, we chose a superhero theme to emphasize the power of collaborating with V&A. A small, folded handout was created – approximately the size of a business card to be easily stuffed into pockets. In addition, we decorated the table in theme and created a contest where the audience could “value” a building in order to win a prize. In addition to the contest, we also gave away candy bars with custom labels containing information about the service line.