Confluence Branding

Overview

Confluence Wealth Management came to me after a merger and wanted to rebrand their company (originally Pacific Investment Advisors).  They settled on the name Confluence as it represented their two firms merging into one and their joint expertise coming together to serve their clients better. After several logomark iterations, they settled on the logo at the above left. A few years later, the company re-engaged me to modernize the typeface and update collateral. 

My Role

For the initial logo, my role included a brand exploration, logo design iterations, web design, and collateral design, including business cards, stationary set, promo sheets, etc. For the re-engagement, my role included typeface consultation, redesign of logo, and updated collateral.