RETAIL RECAP

OVERVIEW

Social Graphics

An 8-day social campaign was created to promote our Retail practice, focusing on the achievements the group had in 2017. Each day a graphic was released on social media that had a fact about the group, along with a link to a Pardot landing page. The landing page had the final infographic with the compiled facts, as well as a pop-up along the bottom that led to a LookBook. Once launched, the viewer had the options to peruse additional information about V&A’s Retail group. If they viewed long enough, a form for our mailing list popped up. At the end of the social campaign, an email was sent to our Retail client list with a link to view the infographic/landing page.

MY ROLE

Social Campaign

Infographic and social posts conceptualized, designed and executed.

Results: 14,700+ impressions and 3,300+ engagements with social campaign hashtag on Twitter. 120,000+ views and 439 clicks on LinkedIn.

Pardot Landing Page/LookBook

Designed and programmed page.

Results: more than 1,300 unique views.

E-campaign

Designed, programmed and executed campaign.

Results: 31% open rate and 4.67% click thru rate