INNSIGHTS QUARTERLY

OVERVIEW

Our Canadian Hospitality team wrote a quarterly one-page publication that linked to 2-3 other articles, which I had previously compiled into a PathFactory LookBook. However, instead of only sending one email blast to the compiled LookBook, I proposed and executed breaking the content into individual blog posts that could be promoted on their own and as a set. This resulted in our clients being reached in a number of ways—through the blog, email, and social media—over a three-week period, instead of a single push.

MY ROLE

BLOG POSTS

Designed, edited, posted, and promoted blog posts. 

Results: Blogs brought in an additional 1,175 unique views and readers stayed on the pages for an average of 1 minute 42 seconds.

Pardot Landing Page/LookBook

Designed and programmed page.

Results: more than 220 unique visitors to the LookBook with 68% binging on additional content. The average view time was 3 minutes and 33 seconds.

E-campaign

Designed, programmed and executed campaign.

Results: 47% unique open rate and 17.15% unique click thru rate.

Social Campaign

Designed and executed.

Results: 2,300+ additional impressions on Twitter from the blog posts. The team members individually posted on LinkedIn, with one receiving more than 2,000 views from the additional blog posts.