Machinery & Equipment Vlog Series

OVERVIEW

In order to promote new employees to our Machinery & Equipment practice, we created a 4-week vlog series to post on the corporate blog, promote via social media, and directly send to our email distribution list. The series entailed a Q&A-style written interview as well as video interviews woven in. Each week had it’s own topic: Week One addressed the biggest changes the professionals have seen in the appraisal industry; Week Two discussed the platform and their role; Week Three answered why they chose to join Cushman & Wakefield; and Week Four told of the most unusual asset they have appraised.

MY ROLE

VLOG POSTS

Designed, edited, posted, and promoted vlog posts. Worked with video production team to edit and produce videos. 

Results: Vlog posts received more than 600 unique views and average page time was 1 minute and 52 seconds. 

E-campaign

Designed, programmed and executed campaign.

Results: TBD

Social Campaign

Designed and executed.

Results: TBD