Perkins & Co Rebrand

Overview

Perkins & Company, P.C., Portland’s largest local accounting firm, was still rocking the same branding from its inception in the 1980s. Its old tagline “Less boring than the average accounting firm” still applied to the culture, but the outward brand no longer reflected the mantra. The marketing team worked alongside a team of branding, design, and web consultants to retool the outer image of the firm. Gathering input from clients, colleagues, and competitors, a new brand “manifesto” was created and the resulting visual identity followed. 

My Role

Coordinated/collaborated with the branding consultant, design agency, copywriter, and designers to direct the desired outcome. Directed the web agency, copywriter, and photographer in website development. Presented and promoted new brand internally. Designed new firm collateral, including business cards, notecards, presentation covers, banners, promo sheets, PPT templates. and more.